Holiday Travel Trends: What to Expect in 2023 – 2024

by | Oct 11, 2023 | Travel Planning

Holiday travel trends are constantly evolving, and it’s important to keep up with the latest developments to make the most of your vacation time. According to experts, the next holiday season is set to see a return of travel, with many Americans excited to celebrate with friends and family. However, health and budget concerns are still keeping some at home.

One trend that is expected to continue is the popularity of hybrid work, which is changing the way people travel during the holidays. With more flexibility in their work schedules, many travelers are opting for mid-week travel to avoid crowds and save money. Additionally, pop-up hotels and slow travel experiences are becoming more popular, allowing travelers to immerse themselves in local cultures and enjoy more authentic experiences. Overall, it’s clear that holiday travel will be shaped by a variety of factors, from economic conditions to changing work habits.

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Understanding Holiday Travel Trends

Holiday travel trends are constantly changing, and it’s important to stay up-to-date on the latest data to make informed decisions. With the COVID-19 pandemic still affecting travel, it’s more important than ever to understand how travelers are planning their holiday trips.

According to AAA, travel volume is expected to rebound during the upcoming holiday season, with 53 million Americans expected to travel for Thanksgiving weekend. This is a jump of 13% from last year, but still within 5% of 2019 levels. Of those travelers, 4.2 million are expected to travel by air.

KAYAK data shows that hotel and flight searches for last-minute travel have increased significantly year over year. In 2020, hotel searches within two days of travel increased from 55% in 2019 to 64%. Flight searches for less than two weeks increased from 27% in 2019 to 36% in 2020. This trend is expected to continue as travelers prioritize flexibility and spontaneity in their holiday plans.

Club Med reports that ski-type resorts in North America and the French Alps, as well as the Caribbean and Florida, are currently the most popular destinations for future holiday travel. Luxury Travel Advisor/Cruise Specialist James Ferguson has seen holiday bookings as early as August this year.

Overall, it’s clear that holiday travel is rebounding and travelers are prioritizing flexibility and spontaneity in their plans. Keeping up with the latest trends and data can help travelers make informed decisions and have a successful holiday trip.

Factors Influencing Travel Decisions

When it comes to planning a holiday, there are several factors that can influence a traveler’s decision-making process. In this section, we will explore some of the most significant factors that can impact a traveler’s decision to take a trip.

Economic Factors

One of the most important considerations for many travelers is the cost of the trip. Rising costs, inflation, and other economic factors can all impact a traveler’s budget and influence their decision to travel. Travelers may be more likely to choose budget-friendly destinations or opt for more affordable travel options, such as road trips or camping, to save money.

Travel Restrictions

Travel restrictions can also impact a traveler’s decision to take a trip. Restrictions on international travel, for example, may make it difficult or impossible for travelers to visit certain destinations. Travelers may also be hesitant to book trips to areas with strict quarantine requirements or other restrictions that could impact their travel plans.

Overall, there are many factors that can influence a traveler’s decision to take a trip, including economic factors, health concerns, and travel restrictions. By staying up-to-date on these factors and taking them into consideration when planning a trip, travelers can make informed decisions and enjoy a safe and enjoyable holiday experience.

Consumer Behavior and Preferences

Booking and Spending Patterns

When it comes to holiday travel, consumers tend to book their trips less than a month ahead of time. According to a survey conducted by Think with Google, 30% to 40% of consumers plan their trips a month or more in advance, while the majority make plans less than a month ahead of time. This means that travel companies need to be prepared to offer last-minute deals and promotions to attract customers.

In terms of spending patterns, consumers are looking for value for their money. They are willing to spend on experiences, but they also want to make sure they are getting a good deal. This means that travel companies need to offer competitive pricing and packages that include activities and amenities.

Travel Destinations

Domestic travel is currently more popular than international travel, with 45% of travelers planning to travel within their own countries in the early fall, according to PwC. This trend is likely to continue as consumers prioritize safety and convenience over exotic destinations.

When it comes to specific travel destinations, consumers are looking for a mix of relaxation and adventure. They want to explore new places and try new things, but they also want to unwind and recharge. Travel companies should offer a range of destinations that cater to different interests and preferences.

woman in water pool

Accommodation Preferences

Hotels are still the most popular type of accommodation for holiday travel, but consumers are also looking for alternative options such as vacation rentals and home-sharing platforms. According to a study by McKinsey, 60% of consumers are interested in trying new accommodation options.

When it comes to hotels, consumers are looking for comfort, cleanliness, and safety. They want to know that the hotel is taking proper health and safety measures to protect guests. Travel companies should prioritize these factors in their marketing and advertising to attract customers.

Overall, consumers are looking for convenience, value, and safety when it comes to holiday travel. Travel companies that can offer these factors in their packages and promotions are likely to see success in attracting customers.

Impact of Social Media on Holiday Travel

Social media has had a significant impact on the way people travel during the holiday season. With the rise of social media platforms like Instagram and Facebook, travelers are now more informed about their travel destinations than ever before. They can easily research and compare different holiday destinations, accommodations, and activities, and get recommendations from other travelers.

One of the most significant impacts of social media on holiday travel has been on millennials. This generation is known for being tech-savvy and relying heavily on social media for information and inspiration. According to a survey conducted by Expedia, nearly 60% of millennials said that social media influenced their travel decisions.

Social media has also made it easier for travelers to connect with locals and other travelers. Platforms like Airbnb and Couchsurfing allow travelers to stay with locals, giving them a more authentic travel experience. Social media also allows travelers to share their experiences and connect with other travelers who have similar interests.

However, social media has also had some negative impacts on holiday travel. It has led to the overcrowding of popular tourist destinations, as travelers flock to Instagram-worthy spots. This has led to concerns about sustainability and the impact of tourism on local communities.

In conclusion, social media has had a significant impact on holiday travel, particularly for millennials. While it has made travel more accessible and connected travelers with locals and other travelers, it has also led to overcrowding and concerns about sustainability. It is important for travelers to use social media responsibly and consider the impact of their travel choices on the environment and local communities.

Travel Industry Response to Trends

Airlines’ Approach

The travel industry has been responding to the changing trends in holiday travel. Airlines have been adjusting their approach to cater to the new demands of travelers. Many airlines have eliminated change fees, making it easier for travelers to adjust their plans. This change has been well received by travelers, who appreciate the flexibility it provides. Airlines are also offering more direct flights to popular destinations, reducing travel time and making it more convenient for travelers.

Hotels’ Strategy

Hotels have been adapting their strategies to meet the changing needs of travelers. Many hotels have implemented new cleanliness protocols to ensure the safety of their guests. They have also introduced contactless experiences, such as mobile check-in and keyless room entry. Hotels are also offering more wellness solutions, including fitness classes and healthy food options. This trend is expected to continue as travelers prioritize their health and well-being.

Travel Agencies’ Tactics

Travel agencies have been adjusting their tactics to keep up with the changing trends in holiday travel. They are offering more personalized travel experiences, catering to the specific needs of each traveler. Travel agencies are also providing more information about the destinations they offer, including information about local customs and attractions. This information helps travelers make more informed decisions about their travel plans. Additionally, many travel agencies have implemented new cancellation policies, providing more flexibility for travelers who need to adjust their plans.

Overall, the travel industry has been responding to the changing trends in holiday travel. Airlines, hotels, and travel agencies have been adjusting their approach, strategy, and tactics to meet the new demands of travelers. This response has been well received by travelers, who appreciate the flexibility, convenience, and safety measures provided by the travel industry.

Holiday Travel Forecast

Based on recent surveys and travel trends, it is predicted that holiday travel will continue to increase in popularity in the coming years. With the ongoing COVID-19 pandemic, many people are eager to take advantage of any opportunity to travel and spend time with loved ones.

Thanksgiving is expected to remain a popular time for travel, with the Wednesday before and Sunday after the holiday being the busiest days for flying. However, experts suggest that travelers can avoid some of the crowds and potential headaches by flying on Tuesday or Saturday, or even on Thanksgiving Day itself, which tends to be quieter.

As for Christmas travel, it is anticipated that many people will take advantage of their paid time off (PTO) to extend their holiday vacations. This could lead to increased travel throughout the month of December, rather than just during the week of Christmas itself.

In addition to traditional holiday travel, there is also a growing trend of people taking vacations in October. With cooler temperatures and fewer crowds, this can be an ideal time to travel to popular destinations. However, it is important to note that some attractions and businesses may have limited hours or be closed during this time.

Overall, it is clear that holiday travel is here to stay. By planning ahead and being flexible with travel dates, travelers can make the most of their time off and enjoy the holiday season with their loved ones.

Emerging Trends in Holiday Travel

As the world starts to open up again, holiday travel is making a comeback. However, travelers are looking for more than just a change of scenery. They want experiences that align with their values and interests. Here are some emerging trends in holiday travel that are worth considering.

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Wellness and Travel

Wellness travel has been on the rise for a few years now, but it has taken on a new importance in the wake of the pandemic. Travelers are looking for ways to boost their physical and mental health while on vacation. This includes activities like yoga, meditation, and spa treatments. Many hotels and resorts are responding to this trend by offering wellness packages and amenities.

Responsible Travel

Responsible travel has also become increasingly important to travelers. They want to minimize their impact on the environment and support local communities. This includes staying in eco-friendly accommodations, eating at local restaurants, and participating in sustainable tourism activities. Many tour operators and travel companies are now offering responsible travel options.

Set-Jetting

Set-jetting is a new trend that has emerged in recent years. It involves traveling to locations that have been featured in movies or TV shows. This trend has been fueled by the rise of streaming services and social media. Travelers are seeking out locations that have been made famous on screen. This includes places like New Zealand, which was featured in the Lord of the Rings movies, and Croatia, which was used as a filming location for Game of Thrones.

In conclusion, holiday travel is evolving to meet the needs and desires of modern travelers. Whether it’s wellness, responsible travel, or set-jetting, there are plenty of options available for those looking for unique and meaningful experiences.

Conclusion

In conclusion, holiday travel trends show that people are eager to travel again after the pandemic. Domestic travel is still the preferred choice for many travelers, with 45% of them planning to travel within their own countries. International travel is also picking up, with 8% of travelers planning to go abroad.

When it comes to holiday travel, most people plan their trips less than a month ahead of time. However, 30% to 40% of travelers will plan their trips a month or more in advance. This means that marketers should start promoting their holiday travel deals early to capture the attention of those early planners.

Sustainable travel is becoming increasingly popular, with many travelers opting for eco-friendly accommodations and activities. This trend is likely to continue, and marketers should consider promoting sustainable travel options to attract environmentally conscious travelers.

Finally, travelers are looking for experiences that are unique and personalized. They want to explore local culture, try new foods, and have authentic experiences. Marketers should focus on offering unique experiences and catering to the individual preferences of each traveler.

Overall, holiday travel trends show that people are eager to travel and are looking for unique, personalized experiences. Marketers who can provide these experiences and promote them early are likely to be successful in attracting holiday travelers.

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